Anchor Co AI puts a 24/7 AI intake chatbot on your firm website that captures injured clients, pre-qualifies their cases, and books consultations automatically — before they scroll to the next firm.
78% of personal injury clients hire the first attorney who responds to them. After-hours response is the single biggest competitive edge in PI intake.
Why personal injury firms lose clients
A car wreck at 11 PM sends someone to Google while they're still in the ER parking lot. They fill out the first firm's contact form that answers. If yours is dark, that case — worth $15,000–$150,000 in contingency fees — goes elsewhere.
Someone who just got rear-ended doesn't want a form that says "we'll call you in 24 hours." They want answers NOW. A chatbot that acknowledges their situation, explains the process, and books a same-day call converts at 3× the rate of a static contact form.
"Do I have a case if I was only going 10 mph?" "What if I was partly at fault?" "The other driver had no insurance — can I still sue?" Your intake team fields these before knowing if the case is worth pursuing. AI pre-qualifies so your team only touches the good ones.
PI firms spend $50–$300 per click on Google Ads. When that visitor hits a website that can't engage them in real time, the ad spend is wasted. The chatbot turns expensive traffic into booked consultations instead of bounces.
How it works
We configure the AI with your case types (auto accidents, slip and fall, medical malpractice, workers' comp), your state and jurisdiction, statute of limitations basics, and how you want cases qualified before a consultation is booked.
The moment a potential client lands on your site, the chatbot opens, acknowledges their situation with empathy, asks the right qualifying questions, and moves them toward a scheduled consultation — at any hour.
Every completed intake is logged with case type, accident date, injuries, and contact info. Your attorneys review real cases — not cold form submissions — and consultations are already on the calendar.
Founding-client pricing
Foundation: website + hosting + 24/7 AI chatbot + Google Business Profile + missed-call text-back. Growth adds local SEO, invoicing, and the job pipeline at $997/mo. Full Office adds a 24/7 AI phone receptionist at $1,497/mo.
No. The chatbot is explicitly configured as an intake tool, not a legal advisor. It collects facts, explains general process information (what to expect from a consultation, how contingency fees work), and routes to your attorneys. It includes appropriate disclaimers and never opines on case outcomes.
That's its primary job. The chatbot runs 24/7 — nights, weekends, holidays. It captures the injured client who searches at 2 AM, qualifies them, and books a morning consultation. Your intake team wakes up to a full schedule instead of a stack of missed calls.
We train it on whatever practice areas you want: auto and truck accidents, motorcycle accidents, slip and fall, premises liability, medical malpractice, wrongful death, workers' compensation. It asks the right qualifying questions for each type and flags cases that need immediate attorney review.
Yes. All intake data is encrypted in transit and at rest. The chatbot is configured to avoid collecting sensitive medical details in chat — it routes deeper case information to your secure intake form or a direct call with your team.
Month-to-month on every tier. Cancel anytime, keep your website and data. We earn this every month.
The chatbot goes live the day you sign on. No setup fee. No contract. 30-day refund guarantee.
Matt Henry · Anchor Co AI · Pacific, MO